The Internet is driven by content and in this content driven world, savvy use of keywords is critical. Websites are typically designed for particular keywords. These keywords are words or phrases which Internet users will think of when they are looking for more information on products or services offered by the niche website.
Keyword density is one of the components which is often used to optimize a website. Keyword density refers to the number of times a particular word or phrase is used in relation to the total number of words in the article. This ratio is usually expressed as a percentage. Although there is no set keyword density that is guaranteed to produce optimal results but many successful Internet marketing strategies utilize keyword densities ranging from 2%-7%.
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